UBP Investment Advisors (UBP IAS), a subsidiary of Swiss private bank Union Bancaire Privee (UBP) that manages investments for US residents and citizens, has named Deepak Soni as its new CEO.
Soni will be tasked with growing the bank’s presence in the US resident market. He will be particularly responsible for launching a new branch in Zurich.
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Soni previously held business development roles for client acquisition in the US Securities and Exchange Commission (SEC) units at Credit Suisse as well as UBS.
He formerly also served as the CEO of Vontobel Swiss Wealth Advisors, a unit of Vontobel that serves US clients.
UBP Private Banking CEO Michel Longhini said: “We are very pleased to have hired Deepak Soni. His expertise gives us the capacity to offer portfolio management services to US clients in search of diversification.
“The United States is the world’s biggest wealth management market today and is therefore a priority market for UBP.”
UBP offers wealth management services for private and institutional clients from more than twenty locations across the globe. The bank has a workforce of nearly 1,697 and managed CHF125.3bn in assets at the end of December 2017.
UBP IAS was founded in 2014 and is based in Geneva. The firm is registered with the SEC.
