Credit: Gerd Altmann from Pixabay.

Online investment service Wealthify has announced it will be partnering with wealth management firm LGT Vestra. The deal will enable advisers to offer a low-fee investment alternative to clients whose capital does not warrant its standard advice fees.

Simon Holland, chief product officer at Wealthify, said: “As a purpose-led business, we are committed to inspiring anyone to build their future wealth. Our latest partnership with the well-respected LGT Vestra helps us do just that, by making investing accessible and affordable to those who might not have been serviced by the brand previously. From the outset, LGT Vestra recognised the challenges faced by advisers in terms of how to service smaller clients, and how to engage with the next generation. Together, we’ve built the perfect solution, mapping exclusively to their models, with our proven technology and customer-centric focus at its heart.”

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By directing clients to Wealthify’s digital platform, advisers can reach customers who would otherwise have been unable to use their services. Wealthify’s offering will consist of a Model Portfolio powered by the investment experts at LGT Vestra. Customers will be given a choice of five risk profiles, with options for ethical investing. Wealthify also have similar partnerships with TSB and open banking platform Tink.

Tony Allan, partner and head of business development at LGT Vestra, said: “We are excited to partner with Wealthify to provide advisers with an investment solution for next generation clients. Sharing our investment expertise via the Wealthify app will allow advisers to retain future clients who they may otherwise not have been able to service. We’re committed to servicing the IFA community and are excited to leverage the technological developments provided by Wealthify.”