JHC Systems (JHC), a UK-based wealth management technology firm, has launched a new office in Dubai in response to rising demand in the Middle East and North Africa (Mena) region.

The new office will be headed by Amer Attar, who will serve as head of strategic alliances. He will manage all activity in the region, oversee key relationships and introduce new partners to the firm.

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Attar most recently served at Openlink, and prior to that had stints at Misys (now Finastra) and Fujitsu.

JHC CEO John Blackman says: “Opening an office in Dubai, our first outside the UK, enables us to support the demand that we have experienced to-date.  It also demonstrates to our clients and partners that we are committed to helping them achieve their goals, as well as executing on our own global growth plans.

“JHC products and services have already been welcomed by firms in the region, and with the addition of Amer, we are looking forward to increasing our global reach.