HSBC has announced HSBC Privé, its first premium credit card with benefits aimed at private banking clients.
Launched in Hong Kong this week, it is the first phase of a global programme to offer elevated travel, exclusive access and exceptional lifestyle experiences to its clients.
The HSBC credit card will debut in Hong Kong for private banking clients, followed by launches in Singapore, India and more global markets.
In partnership with Mastercard, HSBC Privé is designed for UHNWIs and HNWIs eager to expand their networks and gain opportunities.
Benefits include:
- Exclusive access to bespoke private clubs, lounges and workspaces at more than 150 locations across Asia, Australia, Europe and the US;
- Elevated travel with leading airlines, including companion first or business class tickets, lounges, airport limousine transfers, and hotel night stays, and
- Exceptional lifestyle with tasting menus at Michelin-starred restaurants and premium hospitality groups, golf courses, and fast-track at iconic department stores.
Lok Yim, regional head of global private banking, Asia Pacific, HSBC, said: “Every moment counts for our global private banking clients, who often live busy global lives to pursue their personal and business ambitions. Our clients choose us not only because of our deep understanding of their wealth management needs, but also our capabilities to provide them with bespoke services beyond private banking. With their aspirations and lifestyle needs in mind, we are excited to welcome our clients to discover the unparalleled experiences and opportunities that HSBC Privé has to offer.”
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By GlobalDataAri Sarker, president, Asia Pacific, Mastercard, added: “HSBC Privé is crafted for individuals for whom international is a way of life. In a constant pursuit of the extraordinary, they seek the same level of access and experience wherever they are in the world. They are ambitious yet intentional in how they expand their network and sphere of influence. In recognition of these needs, Mastercard is proud to elevate extraordinary experiences everywhere for HSBC’s global private banking clients as they explore the world on their terms and make the connections that matter.”