Schroders Personal Wealth (SPW), the advice joint venture between Schroders and Lloyds Banking group, has named Ben Waterhouse as its new chief client officer.

Waterhouse, who has experience in wealth management and investment space, joins SPW from Barclays Wealth.

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At Barclays, he served as managing director and head of distribution, and was responsible for client facing functions across the UK.

Before that, Waterhouse worked with Fidelity International, serving in several key positions including as global head of intermediary distribution for the digital wealth business.

He also played key role in the development of a B2B digital wealth partnership proposition at the firm.

Waterhouse spent a decade with Legal and General, before joining Fidelity.

In his new role, Waterhouse will focus on accelerating the firm’s growth strategy for its regions across the UK. He will also work to enhance and deliver SPW’s advice proposition to its clients.

He will assume the role of the second quarter of 2022 and will report directly to SPW chief executive Mark Duckworth.

Commenting on the deal, Duckworth said: “Ben has a strong track record and robust understanding of the global wealth management and investment industry. We believe his vast experience and skillset will be invaluable to our clients and the business as we continue with our ambition of growing the company to become one of the biggest financial planning businesses in the UK.”

Waterhouse added: “I’m excited to be joining SPW at such an important time for both clients and the business. The client centric approach of the company and its beliefs around financial planning resonate strongly with me.

“I’m a firm believer that financial planning can help people achieve their goals. I’m confident that the advisers at SPW have the expertise, knowledge and pride to devise a plan that will change a client’s life and am looking forward to working with them to achieve this together.”

In September 2021, SPW established a regional office in Leeds to serve its client base in Yorkshire and the North East.