Wells Fargo Advisors (WFA) has named Mary Mack as its new head replacing Danny Ludeman will retire from the firm after 34 years of service.

Mack, who currently serves as head of the WFA Financial Services Group, will take charge on 1 January 2014.

As head of the Financial Services Group at Wells Fargo Advisors, Mack oversees strategic direction and management of investment advisory products, strategic solutions, advice, lending and banking services, national sales, financial advisor productivity and development, and financial advisor recruiting and integration.

Mack joined predecessor firm First Union in 1984 and has held a variety of leadership positions for groups including Wealth Brokerage Services, Investment Services Group, and Wachovia Client Partnership.

She was managing director of Healthcare Corporate Banking and a General Bank regional president. She serves on the Private Client Services Committee for the Securities Industry and Financial Markets Association.

Ludeman has served as executive vice president and head of Wells Fargo Advisors since the Wachovia merger in 2008. He led Wachovia Securities for nearly ten years prior, and held key leadership roles at Wheat First Securities before First Union/Wachovia acquired that firm.