Highland Capital Management, a Dallas-based investment management firm, has promoted Jess Larsen to the role of head of institutional sales and marketing.

In this position, Larsen will be responsible for business development and managing institutional relationships worldwide.

He will be based in Dallas and will report to Mark Okada, Highland’s co-founder and chief investment officer.

Prior to his promotion, Larsen acted as managing director and head of business development in Europe.

Before joining Highland in September 2012, Larsen was at Bank of America Merrill Lynch in London where he was director, Capital Introductions.

Prior to Bank of America Merrill Lynch, Larsen was a partner at hedge funds VCM Fund Management and Range Capital. He also has experience at UBS Wealth Management and HSBC Private Bank.

"We are pleased to leverage Jess’ experience and relationships to further expand our institutional reach. His background in international sales will be instrumental in helping further our global marketing effort as we service investors around the globe," Okada said.

Highland Capital Management together with its affiliates has approximately US$18 billion in assets under management.