Patrick Prinz will succeed Sonia Gössi, head Switzerland & Europe at Julius Baer, as head of the bank’s Swiss market on 1 August 2024.
Gössi has been leading the market in an interim capacity.
He will oversee the execution of strategic market initiatives and oversee all local Swiss business teams in German- and French-speaking Switzerland within the Bank’s home market.
Prinz has worked in wealth management for more than 25 years. He became a member of Julius Baer in 2019 and has been managing Germany and Austria’s market head position for the previous five years with a solid record.
Before that, he spent time at Bank Pictet & Cie SA, where he was the head of the private wealth management division’s CIO Office in Geneva and head of family office services in Zurich, among other roles.
Furthermore, to his new post as head of the Swiss market, Prinz will remain in charge of the German and Austrian markets until the end of the year.
Gössi, said: “The Swiss home market is of particular importance to Julius Baer. I am very pleased that with Patrick Prinz we have been able to appoint such an experienced and respected banking professional with proven expertise and a long-standing background in wealth management to lead our Swiss market. With him at the helm of a great team located in eleven locations in German- and French-speaking Switzerland, we have an excellent set-up to further expand our position and to offer our clients first-class advice and services.”
Amidst a challenging global backdrop, the Julius Baer Global Wealth and Lifestyle Report 2024 has been released.
For the first time, the EMEA (Europe, Middle East, and Africa) region has emerged as the most expensive area to live well, surpassing the Asia Pacific (APAC) region, which dominated in previous years.
The statistics for this year demonstrate that the effects of the worldwide epidemic have become the “new normal.” Globally, however, pricing and priorities are still being impacted by inflation, growing living expenses, and heightened geopolitical tensions.
