Specialist provider of active wealth, global expansion, and fund solutions – Zedra – has announced the appointment of David Rudge as managing director of the British active wealth division.

Rudge will be responsible for serving the needs of entrepreneurs, family business owners and private clients in both the UK and international market.

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Boasting 15 years’ experience, Rudge previously served as managing director at a global business services provider and a member of the group’s management board.

Under his role, he helped drive the growth of the British corporate private client business whilst successfully coordinating the integration of several businesses and sectors.

Commenting on Rudge’s suitability for the new role, Ivo Hemelraad, CEO at Zedra, said: His significant experience in the sector will be invaluable to the firm as we expand ZEDRA’s Active Wealth offering in the UK.”

The firm, which provides general guidance and bespoke strategies to clients, recently acquired Fitzgerald & Law and Inside Pensions in a bid to expand its presence across the UK whilst establishing London as a central hub for its active wealth offering.

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Hemelraad continued: “In recent years, we have seen private clients and family business owners looking to deploy their wealth in more dynamic ways tailored to their specific requirements. To capture these new opportunities, clients want to partner with an agile provider that is highly efficient and can offer simplified access to a diverse range of solutions.

“This represents the Active Wealth philosophy and we are excited for David to lead us through the next stage of growth.”

Commenting on his vision for the future of the active wealth strategy, Rudge added: “I will leverage my experience in the private client and corporate services industry to build on Zedra’s solid foundations and reputation for its personalised service as well as its innovative and entrepreneurial approach to business.

“Active Wealth will continue to evolve so that clients are consistently able to utilise all the specialist services that ZEDRA can provide, both in the UK and worldwide.”