Portfolio manager Wealthface has introduced robo-advice direct indexing platform for passive investors in the Middle East and North Africa (MENA) region.

Developed by in-house experts, the platform will enable people from various income segments to invest in high-value stocks. It also provides an automated portfolio allocation, based on client’s investment goals.

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The platform is designed to safeguard client investments from sudden market shocks and other adverse events.

The company will manage operations from its office in Abu Dhabi, the UAE.

Wealthface founder and CEO Bilal Majbour said: “Our mission at Wealthface is to broaden access to investors previously unable to invest in certain asset classes and fill the gap which we feel is missing in the global investment market.

“Investment companies have historically profited at the expense of investors, through lack of transparency, hidden fees, and prohibitive measures that have kept many investors out of the game. Wealthface is here to change that.

“We aim to offer every type of investor, regardless of income bracket, access to profitable investment opportunities, using advanced Fintech and human expertise, while remaining fully transparent.”

Founded in June 2018, Wealthface offers passive indexing investment and factor investing services.

Recently, the company also partnered with digital brokerage solutions provider DriveWealth. The partnership will enable Wealthface clients to invest in US markets and access fractional shares in familiar American brands.