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Swiss asset manager Vontobel has named Henry Detering as the firm’s chief marketing officer (CMO) and new head of Global Marketing & Analytics.

Detering is a global marketing executive with broad digital experience.

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He joins Vontobel from Lazard Asset Management, where he built up central marketing services. He served as the firm’s global head of marketing in 2014.

Vontobel CEO Zeno Staub said: “I am very pleased that with Henry we have a proven expert in the team who is convinced that the leading financial service providers of the future will be those who manage to deliver the best tech-enabled customer experience – a conviction we share.”

Detering replaces current Global Marketing & Analytics head Georg Schubiger.

Schubiger, who first led the Marketing & Analytics team together with Axel Schwarzer, is currently leading the team on an interim basis.

Staub added: “On behalf of the Global Executive Board, I would like to thank Georg Schubiger and Axel Schwarzer for their strong engagement during the transition period.”

Detering commented: “Vontobel’s mission of empowering investors to build better futures speaks to me, and I am excited to join the firm at this exciting time and help deliver on the promise of One Vontobel.”

Latest developments at Vontobel

The company recorded a strong performance in 2020, with CHF14.8bn of fresh money flowing into its coffers and growth across all its businesses.

In April this year, Vontobel announced a new green bond fund to respond to growing investor demand for ESG solutions.

In December last year, Vontobel opened an office in Japan and named Goji Yoshino as the country head for Japan.