The Swiss lender showed the highest equity sales in SEA from their UHNW clientele, dominating in key markets Philippines, Thailand and Indonesia.

With a six-year record high, the Swiss private bank now underwrites 37% of total value of equity sales in SEA region in the first half of 2013, well ahead of CIMB Group Holdings who placed second with 26%, according to Bloomberg data.

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Philippines proved a strong market for the bank, where it led arrangements of a US$912 million share sale for LT Group Inc.With an early mover advantage in this market, the bank now holds a 60% market share, with record equity sales of $3.4bn.

Key deals in Indonesia were snapped up by UBS, including the PT Mahatari Department store US$1.4 billion sale in March. Thailand also flaunted a US$2.1 billion IPO deal of BTW Rail Mass Transit Infrastructure fund.

In comparison, the Swiss-lender did not fare as well in Singapore, the biggest market in the region, where they ranked 11th in equity underwriters.

The relationship wealth families have with their private bankers can play a key role in boosting such equity deals according to Francis Koh, finance professor at Singapore Management University. "Southeast Asia is mainly made up of nouveau riche.Private bankers can play a key role in orchestrating investment banking services for these rich clients."

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Part of UBS success was attributed to equity deals linked to wealthy families. Philippine billionaire George Ty brought a $350 mn deal through his holding company GT Capital Holdings. Similarly a US$315 million stock sale for CP All in Thailand is controlled by DhaninChearavonont.

In a region showing a faster rise in the number of millionaires compared to developed economies, UBS propagates the collaboration of private bankers and investment bankers to build an underwriting framework for the industry.

Stuart Mackay, head of equity capital markets for Southeast Asia, UBS, said: "We’ve always worked closely, and the integration is getting even better. It was particularly clear to me that Southeast Asia was going to produce a lot of business for the next couple of years."