UBS has named Lin-yun Chang as new head of UBS ADVICE, a new wealth management unit that the Swiss bank is launching in Taiwan.
UBS ADVICE will enable the firm to sign an annual contract with the client to determine the expectation of investment return, risk appetite and fee structure.
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UBS Advice, which has already been launched in Hong Kong and Singapore, is aimed at providing access to UBS’s in-house advice based on the bank’s chief investment office, analyze the asset allocation and profit/loss condition, and provide the clients with the most updated investment allocation advices.
Prior to joining UBS, Chang worked with BlackRock, most recently in charge of the Asia ex-Japan retail business and Merrill Lynch Investment Managers in Taiwan.
Dennis Chen, CEO of UBS Wealth Management Taiwan, said: "UBS is optimistic about the growth potential of high-end wealth management market in Taiwan, and we will soon introduce UBS ADVICE. the "Non-trust" service to Taiwan". Lin-yun Chang will spearhead the new business unit.
"Chang will bring over his wealthy management expertise in the investment trust industry, and his extensive market experience to his new role to help expand the business of UBS Wealth Management," added Chen.
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