UBS has appointed Meltem Cagan as its new country head for Turkey.

Cagan, who has taken up her new role on 1 November 2013, reports to Luca Pedrotti, the firm’s region head for Turkey, Israel, Greece and Africa, according to Reuters.

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In her new role, Cagan will focus on setting the bank’s strategy for the country. Additionally, she will head up the initiative to win ultra-rich clients in the country.

Cagan has joined UBS from Morgan Stanley, where he was the head of wealth management for Turkey. Prior to this, she served for seven years as the country head for Turkey at Citibank’s private banking division.

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