tru Independence, a consulting and services platform for wealth management firms, has partnered with Integrated Advisors Network (IAN) to allow RIAs to maintain complete ownership of their practices.

The partnership will enable already established and growing advisory practices to access the resources required to thrive over the long term.

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Also, RIAs with $25m assets under management will be given access to entrepreneurial technology and services in addition to maintaining brand and business ownership.

Under the strategic relationship, IAN will leverage tru Independence’s services and infrastructure to deliver a customized, open-architecture platform accessible from anywhere with an Internet connection, as well as continuous technical support.

As part of the deal, IAN will work with tru Independence to help RIAs facilitate and strengthen relationships with custodians as well as enable RIAs on its platform to create and keep personal brands for their businesses.

The back-office technology and consulting platform offered by IAN will provide assistance with compliance oversight, billing and client reporting, practice management, marketing strategies, business lending, human resources/payroll and additional aspects of managing an advisory business.

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Craig Stuvland, CEO and president of tru Independence, said: "RIAs previously considered too small to go independent, or benefit from consulting and technology platforms, now have a viable outlet to become self-sustaining entrepreneurs who can grow their businesses while enjoying the freedom to focus on their core mission of serving clients."

Jeff Groves, CEO and Partner of IAN, said: "Our strategic relationship with tru Independence allows us to help growing advisors take their businesses to the next level.

"Working together, our firms will create a full-service suite for startup entrepreneurs in the RIA space — offering everything from compliance oversight to around-the-clock tech support and marketing strategies," he added.