Sun Life Singapore has announced the launch of SunBrilliance Whole Life, a life insurance solution tailored for wealth and legacy planning.

This launch follows the successful introduction of the SunBrilliance Indexed Universal Life insurance solution in July last year and reinforces Sun Life Singapore’s commitment to serving the sophisticated wealth planning needs of affluent, High Net Worth (HNW) and Ultra High Net Worth (UHNW) individuals in Asia.

Furthermore, the life insurance solution provides a number of options and supports legacy planning.

Benefits include:

  • Stronger legacy through three Death Benefit options and cash value growth;
  • Extension of coverage with added flexibility, and
  • Death Benefit payout options

Christopher Albrecht, CEO, Sun Life Singapore said: “SunBrilliance Whole Life is a testament to our dedication towards product innovation and leadership in the HNW insurance market in Asia. As the pioneer and market leader of HNW insurance in Asia, we remain committed as the trusted insurance partner to help individuals achieve their wealth goals.”

“This unique insurance solution is a result of listening to our partners to understand the needs of our target audience, integrating feedback and co-creating yet another superior solution for our clients,” said Michael Wei, Chief Partnership & Marketing Officer, Sun Life Singapore.

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“Our Philanthropic Pledge marks the first time a life insurer has incorporated upfront philanthropic giving to the community within a life insurance solution. We believe in empowering our clients and others not only to protect their wealth but also to contribute meaningfully to society. Extending our Philanthropic Pledge to the SunBrilliance Whole Life insurance solution underscores this vision, allowing our clients to journey with us in philanthropic giving to create a real and lasting impact,” added Wei.