SS&C Technologies has signed a deal to buy Hubwise, a UK-based B2B investment platform that caters to discretionary wealth managers, advisers, and self-directed digital D2C propositions.

The all-cash transaction, whose financial details were not disclosed, is expected to close in 2022.

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Founded in 2012, Hubwise provides multi-asset execution, investment operations, technological innovation, and custody and safeguarding of assets to its customers.

The acquisition is expected to expand SS&C’s reach in the UK advise retail market and complement its existing solutions for asset managers and discretionary wealth managers.

It will also enhance the company’s capabilities in helping its customers to set up automated and efficient multi-asset, multi-currency and multi-wrapper strategies.

SS&C chairman and CEO Bill Stone said: “This acquisition brings significant value to our customers engaged in delivering first-class investment and advisory services to their investors.

“Adding Hubwise is a natural step for our successful existing partnership. In addition, the combination of SS&C and Hubwise will create a unique solution for the adviser and distributor community to better address increasing competitive and regulatory pressures.”

Hubwise’s 58 employees, who serve 51 customers in the UK market, will join SS&C as part of the deal.

Commenting on the deal, Hubwise CEO Angus Macdonald said: “We are thrilled to combine forces with SS&C because we have so many complementary strengths. We look forward to becoming a strategic component of the firm’s wealth and adviser business in the region.”

Last year, SS&C took over Innovest Systems in a cash-stock deal worth $120m.

In 2019, the firm agreed to buy the Investrack business from Dubai-based digital customer engagement solutions provider Globacom Technologies.

It bought Missouri-based based technology provider DST Systems in 2018.