SogoTrade, a US-based online discount broker dealer, has launched long-term, goal-based asset management services for its customers

The company will offer the advisory services service through its affiliate MarketRiders under the name ‘Sogo MarketRiders.’

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The newly launched digital advisory services will offer fully-managed portfolios and asset allocation services.

Through Sogo MarketRiders, investors can open both regular and IRA asset management accounts at SogoTrade. The company will charge a fee of 0.75% for its services.

Sogo MarketRiders will also offer its clients access to a human investment advisor.

MarketRiders CEO Kris Wallace stated: “Now we have paired the innovative MarketRiders technology with the trading capability of SogoTrade, thus allowing ‘Sogo MarketRiders’ to offer the complete robo-advisory experience to our clients.”

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