Société Générale Private Banking has named
Olivier Gougeon as chief executive officer for Asia Pacific to lead
a newly-formed strategy committee as the bank pushes to expand its
Asia-Pacific business.

Previously chief executive officer for South
Asia, Gougeon will now oversee the private bank’s operations in
Singapore, Hong Kong and China.

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The French private banking giant has also
named Patrick Dreyfuss regional deputy chief executive officer for
the region. Dreyfuss will retain his current position as chief
operating officer for Asia-Pacific.

The four members of the Asia-Pacific strategic
committee are:

  • Alex Fung as committee chairman in addition to his role as
    chief executive officer of Société Générale Private Banking (Hong
    Kong);
  • Olivier Gougeon, regional chief executive officer of Société
    Générale Private Banking (Asia Pacific);
  • Hsiao-Yun Lee, chief executive officer of Société Générale
    Private Banking (China);
  • Bruno Lèbre, member of Société Générale Private Banking’s
    global executive committee and supervisor of the private bank’s
    activities in Asia.

 

Advisory board set up to lead €150bn
AuM push

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Last month, Société Générale Private Banking
set up a advisory board as part of its two-stage growth strategy,
Ambition 2015, aimed at almost doubling assets under management to
€150bn ($203bn) in the next five years.

Société Générale Private Banking’s global
chief executive Daniel Truchi heads the six-member supervisory
committee that directs the bank’s strategy and global
development.