Established in 1991 by Pranlal Jeena the firm provides services to a number of wealthy families, managing approximately A$55 million in total invested funds under advice.

It works on a fee for service based model and offers revenue and expense synergies, as well as growth opportunities for the Group.
After the takeover Jeena will be re-branded to Shadforth and its staff will be integrated into Shadforth’s Melbourne office.

Snowball is also in the process of rebranding to SFG Australia Limited after shareholder approval has been achieved.