Schroders and Lloyds Banking Group have announced their joint new financial planning business will be called Schroders Personal Wealth.

The news follows the announcement in October of last year of a joint venture between the two British banking brands.

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Schroders Personal Wealth will be available to current Lloyds Bank Private Banking and Bank of Scotland Private Banking eligible customers from June 2019 onwards, Schroders said in a statement on Wednesday.

Pending regulatory approval, the service will be open to the wider UK market from the fourth quarter of 2019.

Though the business aims to “offer financial planning services to affluent UK customers,” no benchmark for a minimum wealth or investment has been set.

Depending on the type of client Schroders Personal Wealth aims to attract, it could become a major competitor to other British wealth managers such as St James Place and Barclays Wealth and Investments among others.

The joint venture currently handles £13bn of assets under management. According to reports from the Financial Times, it plans to double that figure with the hire of 700 financial advisors, though Schroders was not able to confirm the figures to PBI.

Around 300 advisors will be joining from Lloyds while the unit will also benefit from technologies provided by Benchmark Capital, a technology company and an institutional funds platform Schroders bought in 2016.

The joint venture will also see Lloyds take a 19.9% stake in Cazenove Capital, the wealth management business Schroders bought in 2013. Lloyds will transfer £400m of its wealth management business to Cazenove as a result of the deal.

Though Lloyds owns a 50.1% stake in Schroders Personal Wealth, it was assumed the Schroders brand would be more synonymous with wealth management.