Santander UK has launched a new banking and wealth management proposition for private clients, business owners and entrepreneurs.
Dubbed Santander Private, the service will target those with savings of more than £500,000, or an annual income of over £250,000.
The service will offers day to day banking, lending, investment services and financial planning products to clients through one of 40 nationwide specialist private bankers.
The bank has picked Charlotte Platts, who joined last year, to head the new service. Platts has more than 25 years of experience in private banking and wealth management industry.
The bank noted that the new offering will give clients access to digital online banking services and support from specialist 24-hour contact centres managing banking queries and transactions.
Commenting on the launch, Platts said: “The introduction of this latest service is a natural progression in our Wealth model, which has grown significantly following the success of the Select offering and the launch of our Investment Hub aimed at making investments more accessible.
“Santander’s move into the private banking sector has been driven by strong demand from clients, particularly from within our corporate bank, requiring tailored solutions that match their financial goals. Our priority is offering an exclusive, personal service that clients can trust – banking that looks after them.”