Principal Global Investors (PGI) has hired Brian Shin as new director, head of institutional sales, Korea.

Based in Hong Kong, Shin will report to Andrea Muller, chief executive for Asia alongside Kirk West, executive director, international investments, according to Asia Asset Management.

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In his new role, Shin will oversee sales and business development activities in Korea.

In addition, he will work as a key conduit for introducing PGI’s capabilities to, and strengthening the firm’s relationships with, sovereign wealth funds, government pension funds, central banks, insurance companies and endowments in the country.

Shin has joined PGI from Bluebay Asset Management, where he served as director, sales, Korea based in Hong Kong.

Prior to this, he worked in Seoul as director, institutional sales, Korea with Robeco Asset Management, and at ING Investment Management in Seoul.

Muller said: "His experience as a senior sales person in Korea will be instrumental in helping us deliver the breadth of solutions our multi-boutique platform offers to institutional clients there.

As of 31 March 2014, PGI had managed US$317.6 billion in assets, primarily for retirement plans and other institutional clients.