Old Mutual Wealth has announced plans to rebrand as Quilter upon its managed separation from parent Old Mutual in 2018.

The rebranded business will be split into two segments- Advice and Wealth Management, and Wealth Platforms.

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The advice and wealth management segment will comprise Intrinsic – which will rebrand to Quilter Financial Planning; Private Client Advisers – which will rebrand to Quilter Private Client Advisers; and multi-asset business – which will operate as Quilter Investors. This unit will also include Quilter Cheviot, which will continue to operate under the existing name.

The Wealth Platforms segment will comprise the UK Platform – which will rebrand to Quilter Wealth Solutions; the International business – which will operate as Quilter International; and the Heritage life assurance business – which will rebrand to Quilter Life Assurance.

The two segments will be rebranded over a period of two years post managed separation.

Old Mutual Wealth also unveiled that it is on track to complete its planned listing in early 2018, subject to regulatory approvals.

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Old Mutual Wealth CEO Paul Feeney said: “Having two distinct but complementary segments will help us to continue to deliver good customer outcomes for new and existing customers. Our recently reported Q3 year-to-date flows demonstrate continued strong demand for our investment solutions and services. However, having individually strong businesses is not enough by itself to drive success. We are focused on ensuring the businesses work together to build better solutions and drive integrated flows.”