Morgan Stanley has introduced a new app, which will enable its clients to incorporate social and environmental factors into their investment portfolios.
Dubbed Morgan Stanley Impact Quotient, the new tool enables clients to prioritise more than 100 social and environmental impact preferences.
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It then leverages third-party data and Morgan Stanley analytics to evaluate the alignment of the preferences with the investment portfolios.
It also offers suggestions to Morgan Stanley’s financial advisers for solutions that can better highlight the impact preferences in portfolios.
The tool is also designed to assess the alignment of investment portfolios with the United Nations Sustainable Development Goals (SDGs).
Morgan Stanley Wealth Management CIO Lisa Shalett said: “Sustainable investing broadly, including our Investing with Impact Platform, is a key focus for us.
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By GlobalData“Increasingly, our clients and financial advisers are looking for data-driven insights to inform their investment decisions.
“Morgan Stanley Impact Quotient will be an important part of this effort given the customised analytics that allow clients to better understand what they own and to measure how well their current and future investment selections align with their own personal or institutional values.”
The introduction of the new tool comes shortly after Morgan Stanley’s launch of an encrypted document sharing portal for clients.
The portal was the result of the bank’s tie-up with cloud content management firm Box.
