Investors today seek more mobile friendly financial advice and are open to interactions on social media platforms.
The findings are from a survey by Broadridge Financial Solutions, which polled 502 individuals.
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Eighty nine percent of the millennials and 59% of the Gen X individuals surveyed said that they are open to their adviser following them on social media.
At the same time, the study found preference for mobile increasing and paper diminishing.
Thirty eight percent of millennials cited using smartphones as the primary device for reading adviser communications.
The same was cited by 21% of Gen X respondents and 7% of Boomers.
On the other hand, 37% of Boomers, 22% of Gen X and 10% of Millennials favoured reading investment communications on paper.
Of those polled, 53% said that there was some level of customisation in their investor communications.
But less than four in 10 respondents said that those communications were engaging while less than three in 10 found them actionable.
Broadridge head of global client solutions Chris Perry said: “As a result of technology transforming the customer experience, investors have come to expect a certain type and level of service no matter the industry or consumer relationship.
“It’s clear investors want to interact with their advisers on social channels and want high-quality, engaging and actionable financial advice.
“This presents a real opportunity for advisers to provide more personalised communication and experiences.”
