Investment manager M&G has agreed to purchase Ascentric, a digital wrap and wealth management platform for advisers.
The seller is Royal London, which picked a majority interest in Ascentric in 2007.
The wealth platform, which concluded a re-platforming exercise last year, became a wholly-owned subsidiary of Royal London in 2014.
The deal will add assets under administration of £14bn, nearly 1,500 adviser customers and more than 90,000 clients to M&G.
The transaction awaits regulatory nod. Financial terms of the deal were not disclosed.
Ascentric CEO Rob Regan said: “It is very clear that M&G is aligned with our values and ethos and represents a good home for our advisers, strategic partners and staff.
“M&G is well-placed to take us on the next stage of our journey leveraging its scale to grow the business.”
Royal London sold the platform after completing a strategic review under its CEO Barry O’Dwyer.
O’Dwyer noted: “As part of our strategic review of the business, we explored a number of options for Ascentric. The business has been performing well following its re-platforming and we sought an outcome that would take it to its next phase of growth.
“We believe that a sale to M&G delivers this for Ascentric and I am pleased to have found a buyer who has a strong commitment to Ascentric’s client and customer base and who is looking to further grow the business.”