Julius Baer has named Urs Brudermann as group head Thailand. He will work out of Singapore and report directly to Shui Wei Ho.
In this recently established position, Brudermann will be in charge of the bank’s joint venture with Siam Commercial Bank, SCB Julius Baer, as well as its coverage of offshore Thailand.
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Brudermann joined the Bank with more than 24 years of global wealth management expertise, 12 of which were spent in Singapore, where he held executive positions in many South East Asian markets.
He was the market head for South East Asia at Deutsche Bank, mainly responsible for Thailand, Malaysia, and Indonesia, before joining Julius Baer.
Moreover, Brudermann operated in executive positions at Credit Suisse for 11 years, overseeing teams in Singapore and Hong Kong with an emphasis on Thailand and Malaysia, before joining Deutsche Bank in 2021.
Ho, market head for Thailand, Japan and Asia Switzerland stated: “At Julius Baer, we strive to attract top talent. Urs knowledge of the Thai market, proven success in leading teams, and ability to build strong client relationships make him an invaluable asset. With his expertise, we will continue to provide exceptional service and tailor-made solutions to clients, positioning us perfectly for further expansion of our Thailand franchise.”
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By GlobalDataJulius Baer continues to build its business and product offerings in Thailand in order to cater to this expanding market since it sees a lot of promise there. Owing to Thailand’s strategic significance, the Bank designated Ho as market head Thailand, Japan, and Asia Switzerland in 2024, with the goal of providing focused attention to developing markets, including Thailand.
SCB Julius Baer, a joint venture between Siam Commercial Bank and Julius Baer, was established in 2019 and is currently acknowledged as a significant foreign private bank in Thailand.
Its primary goal is to provide wealth management services to high-net-worth and ultra-high-net-worth individuals in Thailand.
With the combination of SCB’s local knowledge and Julius Baer’s worldwide experience, SCB Julius Baer provides tailored wealth planning, portfolio management, and investment strategies that are tailored to each client’s specific requirements.
Lastly, in April 2024, Peerapong Jirasevijinda, who has over 27 years of experience in financial investments, assumed the role of CEO.
