Invesco is consolidating its Perpetual, PowerShares and Trimark subsidiaries under a single global brand.
The subsidiaries will be phased out eventually, with their merger expected to be completed this year.
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However, the firm’s investment philosophies and processes are expected to remain unchanged.
Invesco president and CEO Marty Flanagan said: “Moving to a unified brand globally strengthens our ability to market our comprehensive range of capabilities more effectively and contributes to a consistent client experience across multiple markets.
“In the case of PowerShares, we will build on its reputation as an innovative pioneer in factor and smart beta. In the case of Perpetual, we will focus on preserving its reputation for a distinctive investment management philosophy and approach which has helped clients achieve their investment objectives for many years.”
Perpetual was established by Sir Martyn Arbib and was renamed Invesco in 2008. The Invesco PowerShares brand was created following Invesco’s takeover of PowerShares in 2006.
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