Benedikt Maissen took over as Société Générale
Private Banking Association of South East Asian Nations (ASEAN)
head and managing director from 22 March 2010.

Maissen is responsible for further pursuing
the growth strategy of the private bank in Southeast Asia, through
its regional hub in Singapore.

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The bank said his extensive expertise in
building and running profitable business with the wealthy clientele
in Asia will be instrumental to the development of Société Générale
Private Banking in the region.

He has been based in Singapore as Barclays
Wealth head of South East Asia, Europe and Japan since 2005.

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