HSBC Private Banking has named Benedikt Maissen as the new market head for its Indonesia business.
In the new role, Maissen will oversee the firm’s business development and client engagement.
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He will be based in Singapore and report to the firm’s head of Southeast Asia unit Philip Kunz.
“Benedikt brings depth of knowledge and experience in supporting our Indonesia market and will be instrumental in growing it,” Kunz noted.
Maissen has an experience of over 39 years in the private banking industry, which includes 29 years in Singapore.
He most recently headed Southeast Asia and international operations at a boutique private bank and before that led Southeast Asia operations at an international private bank.
“The Singapore booking centre is a core strategic market for HSBC Private Banking to drive substantial global growth for the business. Strategically located at the nexus between Asia and other global markets, where personal and corporate wealth are fast growing, the opportunity is strong and compelling. Asia now has more high net worth individuals than any other part of the world. As one of the region’s largest private banks, we’re well positioned to bring in more of these flows,” Kunz added.
The appointment comes shortly after the bank’s announcement to invest up to $17bn to accelerate growth in Asia.
