Crypto exchange Gemini has acquired a digital asset portfolio management platform called BITRIA for an undisclosed sum.

Founded in 2017, BITRIA offers tools to enable advisors manage crypto holdings.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The move will see the integration of BITRIA’s platform with Gemini’s custody and exchange capabilities. This will enable the advisors to access the entire crypto ecosystem and manage clients’ portfolios from a single platform.

Overall, the wealth managers will get access to 70 cryptocurrencies. They will also gain access to features such as SMA construction and maintenance, portfolio rebalancing, tax loss harvesting and account planning among others.

Gemini global head of business development Dave Abner said: “The BITRIA acquisition positions Gemini as the first end-to-end technology platform empowering wealth and asset managers to meet rising demand among their clients for accessing and managing a full range of crypto investments.

“Many advisors currently have limited access to just one or two tokens through closed-end funds and spot crypto ETFs in jurisdictions where they are available. Today we are unlocking access to the full digital asset ecosystem for the wealth management community.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

BITRIA co-founder and CEO Daniel Eyre said: “The future of wealth management lies in digital assets and blockchain technology and the integration of BITRIA’s technology with Gemini provides a bridge to that future.

“Gemini’s leading crypto-native custodian capabilities provide an incredible platform for our existing and future customers to innovate at the speed of the crypto ecosystem.”