The Federation of European Independent Financial Advisers (FEIFA) has formed a new partnership with P2international, a Bermuda-based member of Sanlam Group.

The partnership with FEIFA will be headed by P2International’s head of UK and Europe, John Croft, according to International Adviser.

Through this deal, FEIFA expects to create a smooth investment experience.

Paul Stanfield, CEO of FEIFA, said: "Whilst equities have often shown great potential and returns, the stock market experience is not always positive, of course. Markets are unpredictable and getting in or out at the wrong time can significantly affect the value of a portfolio.

"P2investments is designed to give investors the confidence to stay invested over the long-term," he added.

Milliman, a provider of actuarial and related products and services, will serve as an advisor for P2strategies.

Croft said: "We see Europe as an important market and are keen to build our profile within the region."

FEIFA was established in August 2009 to represent the views of and to support English speaking advisers working on the European mainland.