Hong Kong-based Everbright Sun Hung Kai Company has introduced a new wealth management service dubbed Asset Power Account, targeted at customers with total investable assets of HK$8m ($1bn) or above.

The new service enables customers to invest across mutual funds, bonds, and structured products such as equity-linked investments and equity-linked notes.

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It will also offer customers a range of privileges such as exclusive rewards, as well as VIP offers including competitive financing rates, preferential IPO subscription interest rates, and favourable exchange rates at its online remittance service Global Payments, Everbright said.

In order to be eligible for the service, investors have to maintain a portfolio of HK$3m or more with the firm.

Everbright deputy CEO Kevin Tai said: “Asset Power is an exclusive wealth management account specially crafted bespoke for high net worth investors by Everbright Sun Hung Kai to unleash the true potential of their wealth.

“We understand that high net worth clients have keen demand for in-depth wealth management services. Besides securities trading, high net worth clients attach great importance to the diversity of products, the flexibility of financing, and the prestige of services. Asset Power is aligned with their needs.”