WisdomTree Investments, an asset manager with $34 billion in assets under management (AuM), will expand into Europe through a majority investment in UK-based ETP provider Boost.
The New York-based asset manager will invest $20 million towards the European build-out and the operation will be led by ETF industry veterans Hector McNeil and Nik Bienknowski.
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Jonathan Steinberg, CEO and president of WisdomTree, said: "As the second largest ETP market after the U.S., Europe is a strategically important market and is the next natural step given our stage of development. Europe will represent our most significant international effort to date and we are pleased to enter this market with an accomplished team."
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