Financial services firm Edward Jones has launched a new private client service tailored for high net worth individuals in the US.
Dubbed Edward Jones Generations, the service is slated for select client access in the second quarter of this year and a broader rollout in 2026.
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It will offer comprehensive financial planning and investment management, targeting clients with at least $10m in investable assets.
The new offering features a collaborative approach with home office professionals, as well as tax and legal representatives from EY and Husch Blackwell, all working in conjunction with financial advisors.
Clients will gain access to a suite of services such as cash flow analysis, trust and estate planning, philanthropic strategies, and business owner planning.
Besides, they can access an expanded network of third-party referrals for specialised requirements such as real estate transactions and specialty insurance.
Edward Jones US business unit and branch development head David Chubak said: “Our 9 million clients include high net worth individuals, and we know they have very unique needs.
“Now, through Edward Jones Generations, we can serve these clients – and new clients – even more completely.”
Edward Jones is also investing in new products and services to cater to high-net-worth clients, such as alternative investments like private equity and real estate.
It is also offering a wider selection of separately managed accounts, tax strategies, philanthropic solutions, and personalised cash management options.
Additionally, high net worth clients can access the Edward Jones Trust Company for a range of estate planning services and the Client Consultation Group for consultation capabilities, including retirement income planning and business sale or succession planning.
In December 2024, the Financial Industry Regulatory Authority (FINRA) ordered Edward Jones, Osaic Wealth, and Cambridge Investment Research to pay over $8.2m in restitution for failing to offer mutual fund sales charge waivers and fee rebates.
