To qualify as a Royal Banking customer, individuals are required to maintain an average monthly deposit of Dhs500,000 or transfer salaries of Dhs50,000 and above to Dubai Bank.

According to the Dubai Bank, the new wealth management solution designed to provide customers with lifestyle solutions to suit their needs, and it targets only premium customers who are seeking for an executive class of services combined with investment advisory and wealth management services.

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Under this program, each ‘Royal Banking’ customer will benefit from access to dedicated team of professionals and other benefits, such as concierge services to provide maximum comfort, free international ATM withdrawals and a host of other lifestyle rewards.

The benefits of the solution also include succession planning and will writing, as well as investments in Shari’a-compliant products across traditional and alternative asset classes such as funds, sukuks and equities.

Recently, the bank has introduced ‘Prestige’, a new banking service that combines value, convenience and consistent high-quality service delivery.

Among the products available to these elite customers is the Royal Banking Covered Card, which offers 0% profit for first three months.

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Royal Banking clients also benefit from a wide range of discounts at high end retail, dining, hospitality and educational facilities across the UAE.

Dubai Bank deputy chief marketing officer Waleed Saeed Al Awadi said that the bank is convinced that ‘Royal Banking’ represents a unique, 360-degree solution that will meet the evolving needs of clients, and the bank intend to aggressively market this outstanding service.