She also underlines the role played by the Swiss bank, UBS, in the Asian market where the investors have become over sensitive in respect to the risk of asset loss and expect transparency from their financial advisor.
Highlighting UBS’ role in the Asian market, Shih said that the bank has an integrated model which offers full spectrum of products and services and expert guidance is drawn from the various divisions be it wealth management, investment bank or global asset management.
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She says that the bank has affected a major restructuring which will allow clients more involved in the investment process.
According to her, the wealthy clients demand a higher level of technical and market competence from their advisors which is forcing them to focus on investment and product performance, rather than just collate assets.
To succeed in the growing Asian private wealth management business the advisors or banks requires intellectual agility as well as technological advancement.
To flourish in the Asian private wealth management business the advisors also need to build and maintain feasible relationships and gain the trust of their clients.
Her opinion reflected the growing Asian economy which has become a magnet to the wealth managers trying to penetrate the market and cash on the booming economic growth.
