Investment advisory firm Crossbridge Capital has launched a premium wealth management service in Singapore called CONNECT Prime.

Available to clients at a minimum investment of S$500,000 ($3,75,333), CONNECT Prime offers a range of investment options.

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The service features an intuitive digital interface to offer investors portfolio reports and real-time portfolio access. It also offers access to the firm’s wealth managers to support clients’ portfolio construction needs.

At the same time, the firm also upgraded its CONNECT by Crossbridge digital advisory platform in Singapore that was first launched in 2016.  The platform now incorporates an artificial intelligence (AI) based learning model and leverage machine learning aglorithms to recommend investing timelines to clients.

The CONNECT by Crossbridge now also includes a feature to offer investors an overview of the status of their financial plan, as well as offers a new multi-currency investment feature. Moreover, the platform is currently available to users for a minimum investment of $1,500.

Crossbridge partner and head of digital strategy and distribution Charlie O’Flaherty said: “Our vision for the CONNECT platform leverages technology, along with our long experience servicing the high net worth segment to bring private banking level products and services to the much wider mass affluent market. We aim to redefine the wealth experience with CONNECT by enabling investors to access better choices, products, advice and service.

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“Along with our digital offering, CONNECT by Crossbridge, the introduction of CONNECT Prime allows us to truly deliver on our promise of ‘private banking for the rest of us.”