Investment advisory firm Crossbridge Capital has launched a digital advisory platform for accredited investors living in Singapore.

Dubbed CONNECT by Crossbridge, the platform is developed in collaboration with Morningstar, Pershing (a BNY Mellon Company), Julius Baer and Bambu.

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“Having a US-regulated entity as custodian (Pershing) means that US expatriate investors will also be eligible to invest on the platform, alongside other expatriates and Singaporean investors,” Crossbridge Capital said in its press statement.

Crossbridge Capital co-founder and group CEO Tarek Khlat said: “Our vision for CONNECT is to introduce a premium wealth management experience to affluent investors through a convenient and easy-to-use digital advisory platform.

“CONNECT empowers clients to utilise the latest technology to manage their investments in their own time, based on personalised investment goals and without the high fees of traditional operators. History has shown that technology can help people invest smarter. We are bringing together our in-house human investment talent with the latest technology to enhance our service offering to clients and ultimately provide outperformance with lower risk. CONNECT offers personalised investment solutions that are tailored to meet the client’s investment objectives.”

Crossbridge Capital, which has $3bn under advisement, was founded in London in 2008. The company is regulated in multiple markets with offices in London, Singapore and Monaco.

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Its Singapore office, which has been serving high net worth clients since 2010, is regulated by the Monetary Authority of Singapore.