Swiss lender Credit Suisse has expanded its digital private banking service in Hong Kong with the launch of upgraded Private Banking Asia Pacific app.
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The app, combining a digital and direct client experience, will create a new multi-channel service delivery model, which will be a key driver of business growth.
Credit Suisse’s digital private banking platform will be available to clients with accounts in Hong Kong, equipped with English and new Chinese language capabilities.
It can be accessed through iPad, iPhone, web browsers, with Android users being able to access the platform via web browsers.
Credit Suisse head of private banking greater china who also leads the development of the digital private banking project Francois Monnet said: "We are delighted to launch an enhanced version of our Private Banking Asia Pacific app for our Hong Kong wealth management hub, building on the experience and learnings accumulated in the past year following the Singapore roll out.
"A digitalized multi-channel service delivery model will bring the relationship manager and bank significant gains in efficiency and higher value-added productivity, and most important of all, enable us to serve our clients better and cultivate deeper client relationships.
"In rolling out our digital private banking capabilities, we are redesigning the way in which we interact with and curate content for our clients. It is not just an enhancement to the client experience, but a transformation of our private banking service model."
The platform was initially launched in Singapore in March 2015.
