Citi has named Yeo Wenxianw (Wen) as the new head of wealth for Asia South, reporting to Andy Sieg, Citi’s wealth head.
Her appointment is effective 1 November 2024, and she will additionally be the chief executive officer of Citibank Singapore Limited, subject to regulatory approval.
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Wen, a Singaporean, will join Citi after 13 years at DBS, where she demonstrated creativity and strong leadership skills.
She was most recently the head of Treasures Singapore, overseeing both onshore and offshore enterprises and clients, and has previously held positions at DBS as head of retail customer segment, head of POSB, and head of distribution.
In these capacities, she was responsible for driving customer-centric solutions and leading the branch transformation plan. Wen has served as DBS Singapore’s chief operating officer and a key member of the Institutional Banking Group’s Strategic Advisory Team.
She began her work with JPMorgan‘s investment banking branch in 2000, following her graduation from Brown University.
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By GlobalDataWen’s diverse experience in consumer and investment banking makes her an ideal candidate to lead Citi’s Asia South and UAE teams, as well as their clients.
Citi will be in an enhanced position to take advantage of its strong brand and expand throughout Asia-South to meet the demands of its clients in both onshore and offshore banking, lending, investing, and card services.
Citi Wealth has long maintained a significant presence in Singapore and the larger Asia South Cluster, with Singapore serving as a hub, the firm are well-positioned to benefit from the growing number of wealthy, high-net-worth, and ultra-high-net-worth investors.
Moreover, in June, Citi named Kris Bitterly as the new head of Wealth at Work, one of the company’s core business lines.
Bitterly is an effective leader who constantly produces and propels change.
As head of investment solutions, she has elevated Citi solutions like alternatives and improved customer experience with projects like Project Simplify.
