Financial services and investment group Cedrus Group is setting up a new regional head office in Zurich, Switzerland, to cater to its European clients more effectively.

Through the Zurich outpost, the firm aims to offer its European clients more investment opportunities particularly in life sciences and key technology sectors, including innovative technologies.

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The office will also support communications between Chinese and European investors as well as companies, Cedrus noted.

Cedrus also aims to improve Sino-Swiss economic and business relations in line with the China-EU Comprehensive Agreement on Investment.

The firm already has a presence in Hong Kong, Beijing, Shanghai, Shenzhen and Hainan. The firm said that the latest expansion in Zurich, which is positioned as an elite international financial hub, will offer it a local office to extend its access to the broader European region.

According to the firm, it aims to lure Chinese investors and companies to Switzerland through the Zurich office.

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Cedrus Group chairman Rani Jarkas said: “Switzerland is the only continental European country to have a free trade agreement with China. Hence, our new office in Zurich will further enhance cross-border investments and cultural exchange between the two countries.

“In addition, the Zurich office will not only further expedite our efforts in bringing world-leading innovative products and technologies from Europe to China but also provide Swiss investors and companies with a different perspective to increase access to the Chinese market, while assisting Chinese investors and companies to gain deeper and broader access to the European market in general.”

Meanwhile, at the end of last year, Hong Kong-based financial advisory firm HKD Group announced plans to launch its Zurich office. It will serve as the firm’s third European branch in Switzerland.