Enid Yip has been named the new CEO of CBH Asia, a subsidiary of the Swiss private banking giant CBH Compagnie Bancaire Helvétique.
Yip will also head the Asia Regional Committee. CBH Asia, headquartered in Hong Kong, is a significant component of the Group’s strategic commitment to expanding its footprint in the region.
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At the same time, Patrick Wong, who has been in charge of the Asia division since 2017, was named deputy chief executive officer. While Yip will concentrate on expanding the firm’s clientele and promoting commercial growth in accordance with the Group’s long-term plan for Asia, Wong will continue to oversee operations, regulatory and compliance, and IT.
Moreover, clients and relationship managers in the area can benefit greatly from CBH Asia’s exclusive and customised investment offering and entrepreneurial style.
Yip, a veteran executive, has over two decades of experience in expanding wealth management institutions in Asia. Previously, she worked for LGT. Prior to that, Yip was a board member at Bank J. Safra Sarasin, where she spent time as chief executive officer, Asia, leading the bank’s regional expansion. She has formerly held several high-level positions in the private banking industry.
Simon Benhamou, CBH Bank chief executive officer stated: “We are delighted to welcome someone of Enid’s calibre to lead CBH Asia. Her extensive experience and strong leadership will be instrumental in furthering our growth in key Asian markets. Our people are our greatest asset and with Enid’s strong commitment to our core values of entrepreneurship and teamwork, we are confident that she will further strengthen CBH Asia’s success. We extend our best wishes to Enid on her appointment.”
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By GlobalDataYip added: “I am delighted to be joining a Group that fosters an environment where we can achieve great results by pursuing excellence with creativity. I am determined to expand CBH’s footprint in the region, building on our established expertise and maintaining our long-term vision of adding value for both clients and stakeholders.”
