Greg Mullins has been appointed to the newly formed role of head of adviser solutions, by Brooks MacDonald Group. He will take the helm of the company’s IFA-focused outsourced investment management service.

Mullins left Rathbones after more than ten years as Head of Sales, overseeing the Rathbones distribution team, to join Brooks Macdonald. He was head of IFA Sales at M&G Investments before this.

He’s worked in the financial services industry for more than 35 years. The chief commercial officer, Robin Eggar, will receive Mullins report.

With Mullins’ arrival, there will be a stronger emphasis on meeting the needs of IFAs and their clients by utilising Brooks Macdonald’s array of wealth management offerings.

Eggar stated: “Greg brings a wealth of experience and a deep understanding of the financial advisory landscape. His strategic vision and commitment to fostering strong relationships align perfectly with our ambitions to provide a market-leading experience to the advisers we work with. Greg’s expertise will be instrumental in enhancing our service offerings and driving continued growth for the group.”

Mullins added: “I am delighted to be joining Brooks Macdonald, a company I have long admired and respected. I am looking forward to collaborating with my new colleagues to offer advisers the unique benefits and culture that have established Brooks Macdonald as a leader in our sector.”

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Moreover, Brooks Macdonald is a relatively new player to the UK wealth management sector, founded in 1991 by then CEO Chris Macdonald, as well as others such as Jon Gumpel who stayed with the firm until 2019 before moving to Aubrey Capital.

Twenty-five years later and it was managing £9bn ($11.5bn) in discretionary funds under management. This now totals £17.9bn. It also started acquiring other firms, such as Cornelian Asset Managers in 2019 and Lloyds Bank Group’s Channel Islands wealth business in 2020.