BNP Paribas Wealth Management has introduced four new digital platforms to enhance its relationship with its private clients.

The platforms are named: Youmanist, Wealth” e-mag, Voice of Wealth, and Expert Voices.

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The Youmanist website and app offers upscale lifestyle content written specially for the firm by an Italian team of bloggers, writers and journalists. The topics included in the offering include latest trends in architecture, food, fashion, music, and travel.

The e-mag Wealth has been designed to offer updates on subjects affecting private clients in France, such as impact of the latest fiscal law on life insurance contracts, as well as lifestyle content covering topics including the best golf courses or newest wine start-ups.

The Voice of Wealth app has been designed to provide clients daily wealth management updates and analyses from experts worldwide. It is available worldwide in English, French and Italian.

Expert Voices is a blogging platform designed to help private investors gain a better insight on markets and asset classes before investing. It is available worldwide in English and French.

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BNP Paribas Wealth Management co-CEO Sofia Merlo said: “As a wealth manager, we develop very close relationships with our clients, and this proximity enables us to bring a comprehensive approach to their life that goes beyond just finance.

“We want to offer our clients best-in-class investment solutions, but we also take our relationship one step further, bringing them interesting and impactful information on their interests, whether they’re about structured products, entrepreneurship, philanthropy, or even art.”