BNP Paribas Wealth Management has launched its new brand positioning to consolidate its position as a global wealth manager.

The main focus will now be meeting the needs of wealth management’s clients with commitment in supporting their personal ambitions beyond financial goals. This could include entrepreneurial ambition, philanthropic ventures or protecting the future of their loved ones.

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From this month, a new advertising campaign, with the slogan ‘Your wealth has a voice. Let it be heard,’ to celebrate this new focus.

Sofia Merlo, co-chief executive, said: "[This new positioning] aims to reveal how, as a private bank, we differentiate ourselves from our competitors, and how we are committed to serve all types of clients: entrepreneurs, families, professionals, to reach their full potential."

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