BNP Paribas Investment Partners has appointed James Langlands as its new head of advice unit for Australia and New Zealand.

In the newly created role, Langlands will be responsible for growing the firm’s funds under management by working with dealer groups, private wealth firms, family offices, consultant and research houses, platform providers as well as other key influencers.

Langlands will take over the role in the middle of August, and will report to BNP Paribas Investment Partners Australia and New Zealand CEO David Grybas.

"We look forward to James joining our already robust team.  His wealth of experience will be instrumental in broadening the availability of our investment solutions in Australian and global equities, emerging markets, global fixed income and alternatives to the advised segment," Grybas said.

Langlands has an overall experience of about two decades in the financial services sector, which includes a 15-year spell at fund manager BlackRock.

He held various positions at BlackRock including director, head of wealth advisory for retail, director of the institutional client business, and co-head of customised portfolio service.