Bennelong Funds Management, an Australian fund manager, has launched a new subsidiary in the US.

The new unit will be located in New York and operate under the name BennBridge US.

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It will distribute existing investment strategies to institutional investors.

According to Bennelong CEO Craig Bingham, the expansion is in response to rising demand among North American investors for the firm’s strategies.

“The initial focus will be on Pembroke Emerging Markets, Quay Global Investors and 4D Infrastructure’s strategies, and we have already seen strong interest from financial institutions in the US for these.”

The new office will be helmed by Barbara Safranek as president.

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Safranek will be tasked with developing strategic industry relationships and managing institutional distribution.

She will be supported by Greg Mariasch, a partner and portfolio manager at Pembroke Emerging Markets who will now move to New York from London.

Mariasch will be responsible for offering investors in the US direct access to Pembroke strategies.

Referring to Safranek, Bingham said: “Barbara has strong relationships with foundations, endowments, private and public pensions plans, family offices, sovereigns, and consultants in the US and abroad, and is well connected in the market.

“This experience will hold her in good stead as she drives the overall growth and strategic direction of the Bennelong and BennBridge strategies in the US market.”

Bingham also unveiled plans for more hiring in the US as the subsidiary strengthens its presence in the market.

The launch of the US subsidiary comes two years after the establishment of Bennelong’s UK unit.