BBVA US has named Jorge Unda as the chief investment officer of its asset management units.
He will be responsible for overseeing the asset management functions of the Asset Management & Trust arm as well as BBVA Wealth Solutions.
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Unda will report to Bruce Hagemann, executive director of BBVA Investment Services.
Previously, Unda was BBVA LatAm chief investment officer and based in Mexico City. He has been with BBVA since 1990, starting as a product manager until 2003.
Following that, he held the rolew of CEO of Ultra High Net Worth Clients in Mexico for five years.
Hagemann said: “Jorge’s vast knowledge of diverse, global markets is going to be a valuable cornerstone to our operations. He has seen a lot and provided solutions to various clients over the 30 years that he has been with BBVA, all within the asset management and private banking realm. His creativity and management experience will take our team to a new level.”
BBVA recently won the Outstanding Customer Relationship Service and Engagement in Switzerland award at Private Banker International’s Swiss awards.
In November 2019, BBVA entered into a strategic alliance with technology firm Intel to further accelerate its digital transformation.
The collaboration will enable BBVA to optimise its data storage and processing systems leveraging Intel’s capabilities.
The move will also support the development of AI-driven digital banking services.
Furthermore, BBVA plans to utilise Intel’s expertise to deploy data-mining architectures.
In June, BBVA opened an AI Factory near Madrid to support further exploration how AI solutions can support its business.
The Spanish lender also revealed plans to make digital customer on-boarding available across all its operating territories by the end of this year.
